Director of Social Media Marketing

Media Sandbox at Michigan State University

August 2012 - June 2013

I was the first Director of Social Media Marketing for the Media Sandbox program and I designed the overall Social Media Branding Strategy.

• Increased Social Media following 500% organically.
• Increased peak weekly Facebook total reach 2500%-3000% organically.

Student Brand Manager

ASUS CampusLife

June 2011 - June 2013

I worked to create brand awareness and improve ASUS brand image among students at Michigan State University and across North America as a whole. In my second year I was promoted to Leader of the CampusLife blog and managed a small team of student writers.

• Created a system for consistent posting of high quality content from student writers.
• Almost 200,000 views on my ASUS CampusLife YouTube videos.

Program Director

Impact 89FM - WDBM-FM East Lansing, MI

June 2012 - January 2013

I made a lot of changes at the Impact as PD which involved working with directors at the station to define new standards for success for the station.

• Redesigned the station's entire programming algorithm.
• Helped lead the station to multiple national College Radio Station of the year nominations.

Training Director

Impact 89FM - WDBM-FM East Lansing, MI

February 2012 - July 2012

I was responsible for first-contact with all new prospective volunteers and employees at the station and their orientation & training which included FCC rules and regulations as well as technical training with broadcast hardware and the SCOTTS Studios radio automation system. In this position I set the tone and conveyed the organization culture to all new incoming personnel.

• Redefined qualities of success for On-Air Personalities.
• Created a new training system based on a modified mastery model.

Intern Producer

89X The Only New Rock Alternative - CIMX-FM Windsor, ON

May 2011 - July 2013

I gained experience with professional broadcast environments including specifically experience with on-air personality, programming, and live board operation. I also consulted on social media branding strategies and enacted some of the suggestions.

• Created and implemented a new Twitter-based live promotion strategy.
• Assisted in overall station programming.

Bachelor of Arts - "Media & Information Technology"

Michigan State University

August 2010 - June 2013

• Focus Areas: Interactive Media, Professional Audio, TV/Film/Radio.
• Awarded MSU's "Outstanding Senior Award".